Resources
Notes on which claims survive retail and legal review, plus standardized study architectures, so you do not have to build one from scratch.
Every document and data point vendor onboarding asks for — identity, contaminants, micro, the CoA itself, stability, channel programs and the claims file — so nothing surprises you the week a buyer says yes.
Analytical & quality · VERIFY
Read the checklist →Amazon, Whole Foods and iHerb each read a CoA differently. What the document has to contain, what causes a vendor-onboarding rejection, and why reformatting a certificate after the fact costs more than issuing it correctly.
Analytical & quality · VERIFY
Read the note →Viable count at time of fill, stability CFU modeling as a separate program, and the reason a number that was true on the filling line may not survive the shelf life printed beside it.
Microbiology · VERIFY
Read the note →The line between an R&D decision signal and marketing-usable evidence. Why a small, fast in-home test tells your formulation team what to fix but cannot back a claim you print, and what a study planned in advance adds.
Claims substantiation · DISCOVER → VALIDATE
Read the note →A hedonic score tells you whether consumers liked a prototype. JAR scaling tells you which attribute to change and in which direction — so the fix has a heading, not just a verdict.
Sensory science · DISCOVER
Read the note →Conventional stability asks whether a product is still chemically and microbiologically sound at 18 months. It rarely asks whether it still tastes, smells, looks and performs right. Both belong on the same timeline.
Stability · VERIFY
Read the note →What DSHEA permits a supplement to say, where the boundary sits in practice, and how the evidence chain behind a sentence determines whether legal and retail review will let it through.
Regulatory · CLAIMS360™
Read the note →A standardized 14-day in-home architecture for hydration and electrolyte powders — mixability, taste and repeat-use behavior, ready to customize rather than designed from zero.
Get a quoteA 28-day consumer perception architecture for sleep products, with the question fixed in advance and an analysis plan — the level at which a consumer statistic becomes usable on a label.
Get a quoteA head-to-head architecture for protein powders — your formulation against the products already winning the category, on the attributes that decide repeat purchase.
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Describe the claim you would like to make. You will get the architecture that supports it — or a shorter, cheaper piece of work that answers the question first.
“Proof is the new currency of wellness. The brands that win the next decade will be the ones that can show their work.”— THE CURÍ THESIS