Proof of Product™ programs
The proof your product needs.
At the speed your market moves.
Start at the level your product is actually at — one assay for a retailer file, or a full clinical case behind a lead claim.
Name what you need to prove. A scientist replies within 24 to 48 hours and scopes the proposal with you.
Research packages
Consumer insights, consumer evidence, clinical evidence.
Enter at your stage.
New product or one already on shelf, the goal is the same: more of the market. Three tiers on one pathway, each answering a different question.
Consumer Insights
For your team to act on. Not for the label.
“Do people like it — and what should we change?”
- Blind taste panels, scored properly
- What to change, and which way to move it
- A scorecard you can put in front of your formulator
- A clear ship / tweak / start over call
Consumer Evidence
This is the tier that produces marketing-usable consumer statistics.
“Will people actually prefer this — and can we prove it?”
- The question fixed up front, so the answer counts
- People use your product at home and report back
- Full statistics, written up in a formal report
- The sentences your results will support
Clinical Evidence
The highest level of proof on the platform.
“Can we show what this product does to the body?”
- Independently reviewed before it starts
- Randomized, blinded, safety monitored throughout
- A full study report and claims file
- Support if you want it published
Or start from a standardized study design
Taste, mixability and whether people keep reaching for it — measured at home, in real routines.
Scope this study →
What people report about their sleep across a month of real use.
Scope this study →
Where your formula stands against the category leaders — before you decide what to claim.
Scope this study →Standardized study designs — each built around your product, your people and what you want to measure.
Also available
Find out what evidence you already have — and what you actually need — before committing to a clinical study.
A fast read on how the product lands, so you can optimize before the run.
Whether people accept it, keep using it, and would buy it again.
Designed up front so the result is a number you can print.
Retail readiness check
Six questions every retailer asks.
Amazon, Whole Foods and iHerb each ask versions of these at vendor onboarding. An orientation tool, not a compliance audit.
Do you hold a current Certificate of Analysis for the exact lot you’re selling?
Has potency been verified against label claim by an accredited lab?
Do you have heavy-metal and microbiological results on file?
Is your shelf-life claim supported by stability data — not estimated?
Can every consumer statistic on your packaging be traced to a prospective study?
If a retailer challenged your primary claim tomorrow, could you produce the file behind it?
Name the claim.
Get it quoted.
Send your SKU list and the claims you want to make. A scientist replies within 24 to 48 hours, then scopes the tests and studies each claim needs.
Get a quote