A consumer preparing a supplement drink at home

For supplement & functional-nutrition brands

Where
supplements
get proven.

Power your claims with accredited testing, consumer research and clinical evidence, at the speed your launch moves.

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What your pack could say

Why your claim holds up

ISO/IEC 17025ACCREDITED GLPCOMPLIANT cGMPaligned · 21 CFR 111

Documentation formatted the way Amazon, Whole Foods and iHerb ask for it

Accredited to ISO 17025.
Audited every year.

Your certificate reports potency, heavy metals and microbial counts in the format retailers and marketplaces ask for.

Validated
methods

Tests run on validated USP, AOAC and in-house methods.

Release
procedure

Nothing leaves until a second scientist and the Technical Director have signed it off.

One
laboratory

Sample in, certificate out, all at Cedartown, Georgia.

5 to 7
business days

Standard turnaround. Rush on select assays in 48 to 72 hours.

What your certificate covers

  • Identity
  • Potency
  • Heavy metals
  • Pesticides
  • Microbiology
  • Probiotic CFU
  • Dissolution and disintegration
  • Physical properties
  • Stability and shelf life

Start with your goal

Get listed, launch,
and print your claim.

Is it in there? Does it work? Can I say it?

  1. The certificate in the format they ask for.

    Formatted the way each retailer asks for it, so onboarding is not held up by paperwork.

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  2. Know before the production run.

    Real consumers use the product and score it. Ends in a clear Go, Optimize or Reformulate.

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  3. A number marketing can print.

    Every claim on the pack traced to the study design and the statistics behind it.

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  4. A claim backed by a randomized trial.

    Randomized trials on outcomes such as sleep, stress and skin, designed around your claim.

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Your product's bottle on a lit set; its label carries the evidence built at each stage
01 / 04

What you walk away with

Retail-ready documentation.
Formatted for the channel you sell through.

Certificates of Analysis written to the vendor requirements of Amazon, Whole Foods and iHerb, so the file you hand over is the file they asked for.

CoA · SPECIMEN № C-2481 · ISO/IEC 17025
AssayMethodResultSpec
Vitamin D3HPLC-UV102.4% LC90–120%PASS
Lead (Pb)ICP-MS<0.01 ppm≤0.5 ppmPASS
Total aerobic countUSP <2021><10 CFU/g<1,000 CFU/gPASS
Second-scientist review · Technical Director sign-offSpecimen layout — illustrative values

In every project

2sign-offs on every report: a second scientist and the Technical Director
5–7 daysstandard analytical turnaround, in business days
48–72hrush turnaround on select assays
48hat most to a first reply on a standard enquiry

When someone asks you to prove it.

A compliance desk. A marketplace reviewer. A skeptical shopper. The question never changes: show me. Send the file. Every number traces to the test behind it, signed off under ISO/IEC 17025 accreditation.

Evidence at market speed

How long each level of evidence takes.

Claim Studio

What your
sleep gummies
can claim.

Pick a product and a level of proof. See what the pack is allowed to say.

Product

Sleep gummies Vitamin B12 Pre-workout powder Collagen peptides

Proof of Product™ level

ISO 17025 CoA Performance data Consumer evidence file Clinical study report Claims dossier
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What you can print, and what you can’t: a taste panel tells your team what to fix. To print a percentage on your pack, the study has to be planned in advance to measure that one question, with participants randomly assigned and the results written up in full.

Evidence consumers can feel

The number that goes
on the pack.

Measure the outcome your customers care about, and report it in the words they use.

Wrist wearing a fitness tracker
Sleep quality score7.8 / 10vs 6.1 placebo · 28 days
Hand holding a single capsule
Preferred over usual brand78%head-to-head study
A study participant wearing a biosensor patch at home
Fatigue score−18%vs placebo

One partner, the whole lifecycle

From your first sample
to your ten-thousandth lot.

Testing, consumer research, clinical trials, claims. Many brands buy these from separate suppliers who never speak to each other. curí was built to do all four — each one makes the next one stronger.

01Develop

Before you have a product worth testing.

  1. 01 ConceptFormulation scienceFormulation direction
  2. 02 PrototypeSensory scienceProduct scorecard
  3. 03 OptimizationIn-home use testingGo / Optimize / Reformulate

02Prove

Before you put a sentence on the label.

  1. 04 ValidationAnalytical verificationRetail-ready CoA
  2. 05 Shelf lifeIntegrated Stability360™Shelf-life dossier
  3. 06 DifferentiationCompetitive benchmarkingBenchmark report

03Grow

After you are on shelf and defending it.

  1. 07 ClaimsClaims360™ strategyEvidence gap map
  2. 08 EvidenceClinical study · CROClinical study report
  3. 09 CommercializationOngoing lot-release testingLot release records
A purchase order A typical lab sells you one assay, then waits for the next request.
→
A scientific partnership One team across development, consumer research, stability, clinical evidence and quality, who already know your product. What keeps you is not a contract that locks you in but knowledge of your formulas that a new lab would have to rebuild from zero.
Racked test tubes of amber and green assay liquids in the laboratory

Start with the claim
you want to make.

A scientist reads it and comes back with the tests, the study design and the level of evidence that claim needs.

Get a quote